PRIVACY POLICY

Marlow's on the Kenai ("Marlow's," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit marlowsonthekenai.com, submit a reservation inquiry, or receive SMS text messages from us.

Information We Collect

We collect information that you provide directly to us, including:

• Contact information such as first name, last name, email address, and phone number
• Reservation details such as travel dates, party size, cabin preferences, and trip goals you provide in inquiry forms
• Communication content including messages, calls, and text conversations with us
• Payment information collected securely through our payment processors (we do not store full card numbers on our servers)
• Technical information automatically collected through your use of the website, including IP address, browser type, pages visited, and device identifiers, primarily through Google Analytics 4

How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and confirm reservations
• Send transactional communications (booking confirmations, deposit reminders, arrival logistics, pre-trip updates) via email, phone, or SMS
• Coordinate guided fishing trips, ocean charters, and fly-out adventures with third-party guide partners you have booked through us
• Send occasional marketing messages regarding availability, special offers, or seasonal updates (only with your explicit opt-in consent)
• Improve our website, services, and guest experience
• Comply with legal obligations and protect our rights

SMS Text Messaging

If you provide your mobile phone number and explicitly consent via our opt-in checkbox on the reservation inquiry form or through a text-based confirmation, you agree to receive text messages from Marlow's on the Kenai. Our SMS program includes:

• Transactional messages: booking confirmations, deposit reminders, arrival day logistics, cabin assignments, weather or trip updates
• Optional marketing messages: last-minute availability, seasonal openings, and limited special offers (only if you have opted in to marketing messages specifically)

Message frequency: You may receive approximately 4–8 transactional messages per trip during active booking and travel periods, and 1–2 marketing messages per month if you have opted in to marketing communications.

Message and data rates may apply. Standard carrier charges apply to all SMS messages sent and received.

Opt-out: You can opt out of our SMS program at any time by replying STOP to any text message we send you. After replying STOP, you will receive a final confirmation message and will no longer receive SMS from us. You can also reply HELP for support, or contact us directly at +1 (907) 341-4966.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your mobile phone number and SMS opt-in consent data will not be sold, rented, or disclosed to any third party for their own marketing use at any time.

How We Share Your Information

We share your information only in the following limited circumstances:

• Service providers: We use trusted service providers for hosting, reservation management (GoHighLevel), payment processing, email delivery, SMS delivery (Twilio via GoHighLevel), and website analytics (Google Analytics 4). These providers have access only to information necessary to perform their services and are contractually bound to protect it.
• Guide and charter partners: When we coordinate a guided fishing trip, ocean charter, or fly-out on your behalf, we share only the minimum information required to fulfill your booking (typically your name, party size, and contact number) with the specific guide or charter operator assigned to your trip.
• Legal compliance: We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety.
• Business transfers: If Marlow's is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Reservation and guest records are typically retained for a minimum of seven (7) years to comply with tax and hospitality record-keeping standards. You may request earlier deletion by contacting us, subject to our legal retention obligations.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to analyze traffic and improve user experience, primarily through Google Analytics 4. By using our website, you consent to the use of cookies as described in this policy. You can control cookie settings through your browser preferences or by opting out of Google Analytics via the Google Analytics Opt-out Browser Add-on.

Data Security

We use industry-standard security measures to protect your personal information, including encrypted data transmission (HTTPS/TLS), secure third-party service providers, and limited internal access. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information (subject to our legal retention obligations)
• Withdraw consent for marketing communications at any time
• Opt out of SMS messaging at any time by replying STOP

To exercise any of these rights, contact us at [email protected].

Children's Privacy

Our website and services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected information from a child under 16, we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top of this page indicates when the policy was last revised. Material changes will be communicated via prominent notice on our website or directly to you via email or SMS where appropriate.

Contact Us

For questions about this Privacy Policy or our data practices, contact us at:

See also our Terms of Service.